To be successful, you need to
emphasize the process of innovation as well as the development of technology. A
strong focus on innovation has allowed BMW to be a leader in bringing successful
new technology and products to the marketplace.
"One word: WOW! If every businessperson read
this book, the increase in our
"Where do great ideas come from? That has to
be the most important question
"New Ideas about New Ideas does a wonderful
job of blending both left brain and right brain thinking, which is so essential
to creative breakthroughs. Shira White is able to bring her uniquely artistic
and human touch to an area that is too often treated like scientific process,
and in so doing offers fresh perspective on innovation in a corporate
environment. This kind of thinking is just what we need in these highly
competitive and trying times."
"A refreshing journey into creativity and
innovation, as the author rightly
You can't schedule it, you can't mandate it,
Innovation is the biggest challenge facing
Corporate America. Shira White's new book is loaded with helpful concepts that
will get your company moving in the right direction.
"New Ideas about New Ideas offers a new lens
through which to interpret,
New Ideas About New Ideas delivers insights
about the nature of the creative process across a variety of activities
illuminating the rewards of taking risks and demonstrating why and how
innovation happens. For all those interested in the mysteries of the creative
process, this book is essential reading.
In her book New Ideas About New Ideas, Shira
White gives us great analogies that helped me to see the innovation process in a
whole new light. She talks about the importance of asking "perfect" questions to
drive innovation and gives us an exciting array of intriguing answers. We all
need new ideas, always. It's a must read!
The "spark" that ignites the innovation
process is not readily understood by many looking to compete in the new
millennium. Shira White's book presents diverse perspectives on the driving
forces behind the most creative companies today. It provides a benchmark for
those who are attempting to look beyond their horizons for growth.
There is no doubt that creativity and
innovation are required to propel business forward. Shira White's extremely
insightful and very readable book describes the best of creative thinking and
innovative pursuits in the world of business today. The need to understand these
approaches and learn from successful practitioners is universal in any business